# Driving Meal Plan Sales by 22%

How Ole Miss Boosted Efficiency and Revenue with Starship Robots and Grubhub

**University**  
University of Mississippi

**Location**  
Oxford, Mississippi

**Dining Provider**  
Aramark

**Enrollment**  
19,000 students

**Number of Robots**  
65

**Number of Dining Locations**  
13

### Introduction

In 2020, the University of Mississippi introduced Starship’s autonomous delivery robots, and in 2024, integrated them with Grubhub’s mobile ordering platform for seamless, on-demand dining. This innovation boosted convenience, streamlined operations, and **increased voluntary meal plan sales by 22%**, proving that technology can drive both student satisfaction and revenue growth.

### Key Outcomes

- **330,000** total robot deliveries
- **7,500** monthly deliveries, reducing congestion at dining locations
- **22%** increase in voluntary meal plan sales due to improved convenience
- **54%** growth in monthly order volume since launch

### Download the complete case study

Learn how Starship’s comprehensive solutions transformed campus dining, boosted efficiency, and delivered convenience for University of Mississippi.

[DOWNLOAD Case Study: Ole Miss](https://www.starship.xyz/download/4429/?tmstv=1777255615 "")